by Kathy Martin | Dec 10, 2025 | Blogs, Uncategorized
Real photos work better, and the numbers prove it. I’ve seen the difference myself. A case study from MECLABS showed that swapping a generic stock image for a real photo boosted signups by 35%. That’s a huge lift for such a simple change. It reminds me that people...
by Kathy Martin | Nov 29, 2025 | Blogs
Because Trust Is Built in Your Feed I say this all the time, social media feels like one big game of “beat the algorithm.” We’re all trying to figure out what the platforms want: the right hashtags, timing, format, trend, and tone. But here’s the thing—your...
by Kathy Martin | Oct 19, 2025 | Blogs
When I look at the social media landscape in 2025 and heading into 2026, one thing is crystal clear: people don’t trust platforms the way they used to. According to Edelman, trust in social media sits at just 42%—and that number hasn’t moved much this year. At the...
