The Challenge
- Frequent webinars and live events but no way to track who followed up with a website visit
- This team created several QR codes to track
- Visitors remained anonymous—no names, no emails, no way to follow up
- Marketing spend was growing, but lead quality was inconsistent
- Needed a way to prove seminar ROI and grow attendance without growing ad spend
The Problem
A national seminar provider had a full calendar of educational events, attracting great attendance. But after each event, the question remained:
Who actually visited the website and showed buying intent?
They had no system for capturing website visitors, meaning hot leads were slipping through the cracks. Attendees would browse the site, check services, and disappear without a trace. The team was flying blind on what topics and pages were getting the most attention.
The Solution
ProspectMatch.net
After implementing Prospect Match, the provider began receiving daily reports that identified:
- Which visitors came from seminar traffic
- Contact information for follow-up
They could now track engagement over time and tailor messaging based on real visitor behavior.
The Results
In just 3 months:
- 1,353 new prospect emails collected
- 265 captured in the last 30 days alone
- Increased response rates to post-event emails
- More efficient marketing spend—no more wasted impressions
- Follow-up was no longer a guessing game
Key Benefits at a Glance
|
Feature |
Benefit |
|
Real-Time Visitor Tracking |
Know who’s coming back after events and what they’re looking at |
|
Behavior-Based Outreach |
Customize follow-up emails and calls to match real visitor interests |
|
Scalable Lead Capture |
Grow lead volume without increasing event or ad budgets |
Quote from the Provider
“I always knew my events worked, but now I can prove it—and I have over 1,300 new leads to show for it.”
— Seminar Host & Educator
