Challenges
- High website traffic but little insight into who was visiting
- Sales team wasting time chasing cold leads with low conversion
- Marketing campaigns lacked direction due to minimal visitor data
- Urgent need to increase conversions without increasing ad spend
Problem
A local insurance agency has website visitors but has no way to identify or follow up with those prospects. With limited insight, they spent hundreds of dollars buying leads, struggled to prioritize follow-up, and spent time on leads that had never actually visited their website or social media. The business was missing critical opportunities to convert site visitors into paying clients. The agency needed a quick, cost-effective solution to improve the process of gaining interested prospects.
Benefits one
Real-time identification of anonymous website visitors
The team gained visibility into visitor emails and what they had visited.
Benefits two
Smarter, faster follow-up
Email follow-up now had actionable data, allowing them to engage interested prospects with tailored outreach and messaging.
Benefits three
Higher ROI on marketing spend
With prospect data integrated into their CRM, the agency focused campaigns on actual visitors, reducing waste and increasing conversion.
Solution
After implementing ProspectMatch.net, the agency immediately began receiving daily reports on who was visiting their website and what pages they viewed.
Within a month, they had collected 600 emails from people who had visited their social media and website. This gave the agency context for outreach and helped adjust messaging based on prospect interests, all by adding Prospect Match.
